Plans for signage at the Laidley Saleyard.
Plans for signage at the Laidley Saleyard.

Why Laidley saleyard has potential to become billboard arena

RURAL businesses will have the chance to permanently advertise at the Laidley Saleyard in a bid for council to secure funding for improvements.

The Lockyer Valley council, on Wednesday, approved signage advertisement to the saleyard, provided it didn’t “look like Ipswich”.

“I support the intent with the signage,” Mayor Tanya Milligan said.

“I’m concerned about sign pollution. I look at all these places with advertising on buildings, fences and panels.

“We don’t want the entry coming in from that side of Laidley to look like you’re coming into Ipswich. It looks terrible.”

The initial plan includes 12 signs with three different size and price options for the sale yard.

Funds secured from the advertising will go towards smaller projects including shade for pens, planting boundary trees and sprinklers for the pens.

Plans for signage at the Laidley Saleyard.
Plans for signage at the Laidley Saleyard.

There are three signage options.

1. Style 1: 900mm x 600mm x 4800mm at $1320/year (1 available)

2. Style 2: 810mm x 950mm at $605/year (6 available)

3. Style 3: 900mm x 2700mm at $880/year (5 available)

It follows investigation at Southern Downs Regional Council and Maranoa Regional council, where both councils allow advertising at their sale rings.

Cr Milligan was against signages on buildings and said it should be restricted to the sale ring.

Councillors agreed a “first stage” in the sale ring would be a good starting point.

“I see signs all the time, like Bichel Oval, but its tasteful and appropriate,” Cr Milligan said.

“But panels and on the side of buildings, what message is that going to give anyone coming into town.

“When you start putting signage on buildings it starts degrading the facility and sends the wrong message about who we are as a region.”

The initial round of signage will be capped at 12, and advertising will be required to fit the agricultural sector.

Because Rosewood Laidley road is a state-controlled road, no signs will be permitted on the boundary of the sale yard.

Councillors agreed it would be a good trial opportunity to potentially look at offering the same advertising experience at other locations in the future.


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