UPDATE: Unilever has allayed concerns the company's purchase of the iconic Weis ice cream business will mean job cuts and a production shift from Toowoomba.
Today it was announced that the ice cream enterprise, founded by Les and Val Weis in Toowoomba in 1957, had been acquired by Unilever.
The multi-national company counts in its stable Streets ice cream.
The Weis factory in Harlaxton employs about 85 workers who will retain their jobs.
Unilever said it would keep the production operation in Toowoomba and focus on increasing domestic supplies while maintaining its overseas export branch.
EARLIER: Iconic Toowoomba ice cream business Weis is being sold.
The company has been held by the Weis family since it was founded in 1957 by Les Weis.
It will be bought by Unilever Australia and New Zealand. The parent company, Unilever, has its headquarters in the UK and the Netherlands.
No price has been disclosed.
Weis managing director Julie Weis said the company taking over demonstrated understanding of the brand.
"After two generations the family made this decision because Unilever demonstrated their understanding of our brand, our products and how important our people and the Toowoomba manufacturing site are in ensuring Weis' success into the future.
"In addition Unilever's scale will enable greater market access and growth that will provide opportunities for our extended Weis family of staff, suppliers, customers and of course our wonderful consumers."
Unilever Australia and New Zealand CEO Clive Stiff said Weis would still deliver high quality products.
"We are committed to providing Weis consumers and customers with the same exceptional products with the same high quality natural ingredients and we are pleased to be continuing its manufacturing operation here in Toowoomba.
"We look forward to welcoming Weis' strong, dedicated and passionate team to Unilever.
"We are delighted to be able bring the delicious Weis range the benefits of our scale, strong market access and ice cream category expertise to help take the business to the next level in its growth."
"Our Streets ice cream brand was created here in Australia by Edwin 'Ted' Street in the 1920s and is one of the nation's best loved brands so ice cream is strategically important to Unilever Australia.
"Weis is another great Australian success story - a story that will continue with Unilever."
Commenting on the acquisition, Weis founder Les Weis said he felt Weis would be in good hands.
"Learning about the many founders involved in Unilever's business right from its original founder William Lever has greatly encouraged my wife Val and I, and the family, that Weis will be in good company and under long-term care with Unilever.
"Val has always said to me 'Business is like a wheelbarrow, it doesn't go anywhere unless someone pushes it' and I think Unilever will give Weis just the push it needs."
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