Virgin throws up $200k for 'Game of Phones' prize hunt
HOT on the heels of the Game of Thrones, Virgin Mobile is throwing out the challenge to find $200,000 in prizes in the Game of Phones.
Players will be challenged to hunt through a virtual world via a mobile phone app that Virgin expects will be used by tens of thousands of Aussies from Monday.
The ultimate winner will be rewarded with a $50,000 VIP voyage of royal proportions, and the grand title of 'The King' of 'Game of Phones'.
The winner will have the entire Virgin family at their disposal to help create their dream escape.
The campaign launches via an irreverent video that introduces possible scenarios where hipsters slay accountants, vegetarians ambush butchers and daddy's little princesses cross their BFF in order to stake their claim on a prize.
Virgin Mobile has cast one of Australia's biggest YouTube stars, beauty vlogger Chloe Morello, in the 'BFF' role.
Players will be challenged to hunt for virtual prizes found on the app map screen on their Android or iOS smartphone.
When players come within 50 metres of a prize icon, they can tap to claim it, but it can then be stolen by other players located within 100 metres.
Contestants will be able to retain a maximum of three prizes at any one time, from Virgin Australia Velocity points, Virgin Money EFTPOS gift cards, a Virgin Mobile Irresistible Plan and
Virgin Wine mixed cases to Sony Xperia™Z1 mobile handsets, Sony 32" TVs and Nespresso coffee machines.
For more information, visit www.gameofphones.com.au