THE controversial ride-sharing company that disrupted the taxi industry now wants to introduce flying cars to your daily travel - and Australian cities are in its sights.
The head of Uber's ambitious Elevate program says both Sydney and Melbourne are being investigated as potential candidates for the project.
And he claims catching a mini flight to work will be "roughly the same price" as the cheapest Uber fare and will make it "economically irrational to drive your own car".
Australians would have to wait until at least 2023 but Uber chief product officer Jeff Holden says the flying car project was "something we're dead serious about," and planned to launch in Dubai, UAE, and the United States city of Dallas in 2020.
But the service will roll out to more cities in 2023. "Sydney, for sure, is one city we want to look at, and partly because New South Wales has demonstrated a lot of interest in being forward-thinking," he said.
"Sydney certainly has its congestion problems and I think the community would benefit from urban aviation.
"If I wanted to get to Bondi from the city (with Uber Elevate), I could be there in just five minutes. That's a very exciting concept."
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