A PROGRAM that aims to transform Ipswich children from couch potatoes to fitness legends is set to launch next week.
Fit Room Ipswich owner Larry McCulloch said the Ipswich Heroes Challenge targeted school aged children from seven to 17, with kids taking part in activities such as push-ups and sprints.
The challenge will kick off at Bremer State High next Monday from 3.15pm, with participants taking part in four 45-minute sessions over four weeks.
Mr McCulloch said he was hoping to roll the initiative out to other schools over the next couple of months, with Sacred Heart Primary School and Kruger State School already on board.
He said the challenge, which was open to all, had the potential to help hundreds of children transform their lives.
“We are looking at tomorrow’s generation,” Mr McCulloch said.
“Since Ipswich has copped flak for being the fattest town in Queensland, my mission is to turn Ipswich into a fitness capital, starting with the leaders of tomorrow.”
Mr McCulloch said the program was aimed at a range of fitness levels.
The father of five said to take part, participants simply purchased a wrist band for $45.
He said the interactive band tracked exercise levels and built rewards points that kids could cash in.
“Life is about reward for effort,” Mr McCulloch said.
“This is a way they can earn rewards points for their efforts.
“It is a notion they can take into their real life.”
To register visit www.ipswichbootcampforkids.com.
TALE OF THE TAPE
- According to Australian government statistics, from 1985 to 1995 obesity levels among seven to 15 year-olds more than tripled.
- 50% of obese adolescents continue to be obese as adults.
- A Queensland study showed that up to 30% of Australian children had low fitness levels.
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