Too cool for school? Send them to an Apple store
THOSE frustrating phone calls from tech-challenged relatives could be a thing of the past with Apple unveiling a new program to help people understand how to use their gadgets.
While the Apple store has long had introductory courses for those new to Apple gadgets, the Cupertino-based tech giant today has announced a new global plan to turn the nearly 500 Apple stores to turn them into tech education centres.
The new program, called Today at Apple, can be traced back to the redesign of the flagship San Francisco store last year, decreasing the shelves that display products on sale to make room for a "town square", which displays artwork and hosts educational talks, as the centre of the store.
The free programs are pitched at a variety of skill levels, and range from the basics of which button to hit to how to brand yourself on social media with the artwork you create.
An example is photography, using the iPhone that has become the world's most popular camera.
In the changes to the Apple stores outline by Apple's senior vice president of retail Angela Ahrendts, which begin rolling out next month, people will still take their broken gadgets to the Genius Bar to get fixed but they will now attend sessions on how to use their devices by a mix of professionals and what Apple is calling its "Creative Pros".
SOME OF THE PROGRAMS ON OFFER
- Studio Hours are Apple's version of a professor's office hours. Creative Pros host 90-minute sessions on topics from art and design to documents and presentations. Anyone is welcome to bring in a personal project for advice from experts, or to use the space to work alongside others.
- Photo or Sketch Walks help attendees go beyond capturing moments by exploring new techniques hands on as they interact in their local community. Photo Walks include sessions such as framing architecture or capturing action on video, while Sketch Walks explore observational drawings, watercolour and brush techniques, and more.
- Kids Hour is designed to spark imagination and creativity through fun, hands-on projects. Sessions include coding with Sphero robots, Creating Music with GarageBand®, and Making Movies Together with iMovie®.
- Coding sessions are meant to introduce anyone to coding through Swift Playgrounds™, an iPad® app designed to make coding interactive and fun for beginners. These sessions will explore coding concepts with the same code professional developers use every day.**
- Photo Labs bring in talented photographers to experiment with new techniques and styles or uncover a new point of view in hands-on sessions. Similarly, Music Labs explore different genres and beats to introduce new tools to musicians of all levels.*
- Pro Series take advanced users on a deep dive into Final Cut Pro® X and Logic Pro® X with sessions on colour correction and grading to post production, or audio mixing to editing for emotion, and more.*
- Perspectives and Performances, offered at select stores, feature influential artists and musicians talking about their creative process or sharing their talents live.