Telstra fined over iPhone 6 ad

APN NewsdeskONE of Australia's biggest telecommunications companies has paid a $102,000 fine related to a recent iPhone 6 advertisement.

The consumer watchdog imposed the fine over Telstra's advertisement which promoted an Apple iPhone 6 bundle plan costing $70 but only mentioned an extra $11 monthly fee in fine print.

Despite the promotion including the extra fee in the fine print, the Australian Competition and Consumer Commission considered it "misrepresented" the price of the phone and bundle plan to consumers.

ACCC chairman Rod Sims said businesses needed to be careful about using "attention-grabbing headline prices" to ensure consumers were not misled about the actual prices they would need to pay.

The $102,000 infringement notice penalty was standard for publicly listed companies.


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