Take advice for your business and keep on truckin’

HAVE you ever been driving down the highway, saw a semi-trailer (or other big truck) and thought; I wonder how a truck driver's job is similar to a business owner's?

Strangely enough, I had that thought, as we were driving back from Hervey Bay on yesterday. Here is the Anton Guinea truck-driving/business-owning analogy.

Truckies need to know what their final destination is (vision). Where they are heading to is their endgame. But, as well as the big picture, they need to be ultra-alert to ever changing conditions on the road (daily dilemmas).

The truckie needs to have a great working knowledge of their truck (the business), and what instrumentation is an indication that specific action must be taken.

The truckie also needs to be looking in the rear-view mirror regularly (reviewing) to ensure they know what is happening behind them, in case it might have an impact on their journey.

The rear-view mirror is just a bit more info on which to base decisions, like impatient drivers trying to get past. It might be wise to pull over and let them pass, instead of pushing on (changing behaviour based on circumstances).

Finally, the truckie needs to manage their fatigue, and know when it is time to rest (stress management), rather than pushing on and risking a crash due to limited reflexes or alertness.

Fatigue can impair decision making, and poor decisions, made while fatigued, can be difficult to recover from.

So, there you have it, like truckies, business owners need vision.

They face daily dilemmas, they need to understand their business, and take action when there are issues in the business.

They need to do regular reviews of progress, change their behaviour based on the circumstance, and manage their fatigue.

We were lucky enough to spend a portion of this year working with a trucking company, and getting to understand their business and their challenges.

One of the last elements of that project was to scope up their in-vehicle monitoring system, to let them know exactly where and what each truck was doing at any second of the day.

Just imagine if you had an in-business monitoring system to help you manage your business.


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