SUNSHINE Coast Destination Limited today celebrated the launch of its largest marketing campaign by giving away a free Sunshine Coast holiday.
Minister for Tourism, Manufacturing and Small Business Jan Jarratt said the massive giveaways would keep coming as part of the 'Spin to Win' campaign.
"This exciting new campaign will see a free Sunshine Coast holiday handed out every day for 40 days in a bid to bring more visitors to the Sunshine Coast," Ms Jarratt said.
"Entering is simple, just visit the Naturally Refreshing website and spin to select prizes to make up a spectacular Sunshine Coast holiday.
"There will be a lucky winner drawn each day and every entry will go into the draw for the major prize, a $15,000 Sunshine Coast holiday."
CEO of Sunshine Coast Destination Ltd Steve Cooper said the $300,000 campaign would target people in Victoria, New South Wales and Queensland via TV, online and social media.
"One of the most exciting aspects of the campaign is the ability for competition entrants to forward the campaign to their friends to gain additional entries. This will add a viral component to the campaign to increase exposure for the Sunshine Coast," Mr Cooper said.
"The campaign will also promote an amazing array of hot deals and bargains via the Naturally Refreshing website.
"This is the largest campaign we have held and it has been fantastic to see 86 local operators support this promotion.
After experiencing a tough start to the year, our industry has come together to provide a range of accommodation, activities and experiences on the Sunshine Coast as part of this huge 'Spin to Win' promotion."
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