The seven types of steak-eater according to research

Which of the seven 'steaketypes' are you?
Which of the seven 'steaketypes' are you?

POSSIBLY for fun or possibly because steak is serious business, Meat and Livestock Australia have released some of their research into the nation's steak-eating habits.

Now could be the apt time for such a release, with their numbers predicting 89% of the population will crack out the barbeque over the Summer months.

MLA also predicts that 68% of Aussies most likely to cook steak on the barbie and that 46% will favour rump as their cut of choice.

Part of the released figures include a look into what the MLA calls the 7 'steaketypes', a play on stereotypes. 

These seven key 'steaketypes' outline key characteristics you are likely to have, based on your choice of meat cut, and will help you choose your steak this summer.

7 Australian 'steaketypes':

  • The Rump steak is the choice of those who have a favourite routine. It represents people who are dependable and reliable (46% of Australians*)
  • The T-Bone steak is preferred by the salad dodger. This steak represents people who are exuberant and humble (42% of Australians*)
  • The Porterhouse steak is preferred by those with a healthy appetite. The Porterhouse represents people who are fearless and charming (30% of Australians*)
  • The Fillet steak is preferred by those who like to keep balanced and healthy. This steak represents people who are suave and dependable (26% of Australians*)
  • The Ribeye steak is preferred by the adventurer. It represents those who are adventurous and carefree (23% of Australians*)
  • The Scotch Fillet steak is preferred by foodies. The Scotch Fillet represents people who are independent and meticulous (18% of Australians*)
  • The Skirt steak is preferred by the discerning eater, those who are cultured and imaginative with food choices (4% of Australians*)

Anthony Puharich, of Vic's Premium Quality Meat and Victor Churchill, says, "It's an interesting paradox that while Aussies appreciate their steak, they tend to stick to just one or two familiar cuts."

Other meaty stats revealed in the research include:

  • When pitted against other meats, steak is still King of the BBQ. 79% of Aussies prefer steak over ribs, 73% prefer it over burgers and 72% prefer it over Chicken
  • Aussies are most likely to want their steak cooked medium rare, with 28% of respondents choosing this option
  • The Australian public know a thing or two about quality - with meat eaters most likely to look at the colour (54%) and marbling (39%) when determining the quality of their steak
  • A quarter of Aussies still value their local meat specialist with nearly a quarter (23%) asking their butchers for advice when selecting a quality piece of steak

Queensland Specific Stats:

  • Meat eaters in QLD are most likely to be able to name at least one cut of steak (73%; cf. national average 68%)
  • Meat eaters in QLD are more likely to eat rump as their usual steak cut (29%; cf. national average 24%)

* These statistics refer the most well-known cuts of steak amongst Australian meat eaters.


Topics:  meat meat and livestock australia research steak

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