IRISH clothing company Primark have been slammed for "stripping the innocence" from kids, after selling a range of bikinis for babies.

Outraged mum-of-three Holli Sherratt spotted two-pieces aimed at 18-month-old tots in the high street store, and immediately shared a picture on social media.

As the snowstorm outside continues, swimwear is probably the last thing on your mind - but the budget shop has horrified parents with the two bikinis.

One is pink and white striped, with a bow on the bikini top, and the other is a blue and gold set with ruffles on the front.

They are designed for girls aged from 18 months to eight years old.

As well as labelling them inappropriate, mums are worried they won't protect kids' skin from the sun.

Holli, 22, from Paignton, Devon, was the first one to spot the sets - and said she thought they were lovely, until she realised they were designed for toddlers.

She said: "In my eyes it is completely stripping the innocence and childhood of said child.

"When I first saw the bikini, I instantly thought it was lovely until I realised it was for a child.

Another person said on social media: "I remember when they were selling padded bikinis for children too. It's just creepy. I say #LetKidsBeKids and stop sexualising them so early. Or in fact at all."

But Primark has insisted that all its kids' clothes are age-appropriate.

A spokesman said: "All Primark's childrenswear, including swimwear, is designed in line with British Retail Consortium guidelines and we take great care to ensure all our children's ranges are age-appropriate."

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