CREATE YOUR TASTE: Host Donna-May Summers has been assisting customers make their orders by using newly installed touchscreens.
CREATE YOUR TASTE: Host Donna-May Summers has been assisting customers make their orders by using newly installed touchscreens. Paul Braven

McDonald’s stores have become a little bit fancy

ALL Gladstone McDonald's stores are now full operational with DIY capabilities.

The Create Your Taste (CYT) section of the fast food restaurant is completely digitally automated and allows the customer to order almost the entire McDonalds menu with the touch of a button, or 10.

A customer can pick the ingredients for your perfect burger, which is then delivered to your table.

Table service and choice? McDonald's is really embracing this new age of technology.

Using the digital touch screen kiosks, you can order one of three suggested gourmet burgers a Classic Cheeseburger, Homestyle or Chipotlea, or choose your own from more than 20 ingredients.

Choose your bun (from three), cheese (five choices), sauces (10) and salad (five) and premium toppings such as bacon, egg, grilled pineapple or guacamole. While the burger is created to order, it's still fast food, arriving on a wooden board with a wire basket of chips in less than 10 minutes.

There has been speculation that the new technology has taken away jobs, but in fact it's the complete opposite according to McDonald's area manager Tony Ward.

"We're not doing a Woollies or Qantas, this build your own burger and we've added on average 20 full time jobs and 300 man hours per store per week," he said.

"And we've created another two new positions, that of burger hostess and a CYT burger chef.

"The front counter is still the front counter, the only difference is that the CYT burger range is only at the Kiosks and not through drive through."

A project like this would normally take two years but Mr Ward said it took only six months and was blindingly fast.

"In the last two weeks we've spent $100,000 in the last two weeks," he said.

"The gardens have had a renovation, inside new wall decals, paint and indestructible stools."

Next on the cards is table locators.

"It's the reverse of what you think-once you order you take a little putt but it doesn't beep and tell you to come and collect, we will track you down and deliver your meal to the table," he said.

The only store to miss out on the technology is Calliope because of its size but Mr Ward said the store will be under constant surveillance and will be revisited every six months.


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