Online mega sale to lift local retail

SOME of Australia's biggest retailers, including Myer, Target, Westfield and Dick Smith, have signed on for Australia's version of America's online shopping phenomenon, Cyber Monday.

The inaugural national online sales event, called Click Frenzy, will take place next Tuesday from 7pm when up to 150 retailers slash their online prices - by between 15 and 90 per cent - for 24 hours.

Event organiser, Grant Arnott, expects the event to attract up to a million shoppers and set a new online sales record for Australia. ''We're expecting a record volume of transactions on the day. It's hard to say exactly how much but we expect it will be tens of millions of dollars,'' he said.

Participating retailers include Saba, Sportscraft, Dan Murphy's, Kogan, The Iconic, StyleTread and Booktopia.

''The whole aim is to stimulate activity in the online retail space for the benefit of all Australian retailers whether they are online or multichannel,'' he said. ''We want to establish this as an annual event before Cyber Monday really takes hold here and give Australian retailers a much needed boost ahead of Christmas.''


Topics:  dick smith myer online shopping retail sale target westfield

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