OMAR is not your average cat - but his size is fur real.
Weighing in at 14kg - three times the size of a normal feline - three-year-old maine coon Omar is now in the running to be crowned the longest cat in the world, thanks to the power of social media.
Owner Stephy Hirst, from Croydon, started an Instagram account for Omar two weeks ago, and his popularity exploded after his photo was featured on the Cats of Instagram account, which has 8 million followers.
Ms Hirst, 29, was then contacted by Guinness World Records, who said Omar could be the longest cat in the world.
"At first I thought 'is this real?'," she said.
The current record holder is UK-based Ludo, also a maine coon, which measured in at 118.33cm long in October 2015.
Ms Hirst said she recently measured Omar at about 120cm.
"We thought he might be (the longest cat in the world) but we hadn't done anything about it because he might not be fully grown yet," she said.
A UK cat is the longest in the world
Ms Hirst and partner Rowan Lawrence got Omar when he was a kitten.
"Rowan always wanted a big cat," she said.
"(Omar) was tiny when we got him but then he just started growing and was 10kg at one year old," she said.
A typical day for Omar includes waking up at 5am for breakfast - a couple of scoops of kibble specially made for maine coons - and napping outside on the trampoline.
He eats raw kangaroo for dinner.
"He doesn't jump the fence, and he likes to hide in small places like the kitchen cupboard," she said.
She said Omar was placid, and ran away at the sign of trouble.
But she has to lock him out of their bedroom at night.
"He sleeps on the couch ... because he takes up too much room on the bed and he demands we cuddle and pet him all through the night," she said.
"But he is really good at opening doors, sliding doors, kitchen cupboards, shower doors, wardrobes, he'll get past all of them.
"He just likes to be able to go wherever he pleases so he will do whatever to find a way."