THE latest TV ad by the 'No' same-sex marriage campaign has been banned from airing during the AFL Grand Final broadcast.
TV regulators, however, approved the ad to run during the NRL Grand Final tomorrow night.
According to Sky News, the advertisement was not run during the Richmond v Adelaide clash after it was classified M due to its contents.
The ad features abusive social media messages the Coalition for Marriage says it has received from 'Yes' campaigners on social media since the postal survey campaign over same-sex marriage began.
The ruling was made by CAD, the television industry body responsible for classifying advertisements.
In a response to questions from the Coalition for Marriage, CAD noted that "material classified M must be moderate in impact (higher than mild but lower than strong).
"The statements 'I genuinely hope someone kicks your teeth in', 'homophobic maggots' and 'homophobic bigot' were considered moderate in impact."
But the 'Yes' campaign hit back, saying they had "chosen not to highlight the terrible things that have been said to LGBTI people over the course of this campaign as we are determined to unite the country rather than divide it".
"The new No side ad perversely tries to portray a minority who are simply seeking to be treated fairly as bullies as it further seeks to divide the country," Tiernan Brady, Executive Director of The Equality Campaign, said in a statement.
"Sadly, all of us know that one group of people who understand the impact of being called names and verbally harassed better than LGBTI people that is why we are so committed to a respectful campaign.
"The majority of Australians support marriage equality because they believe in respect, a fair go and that everyone should be treated equally by the law. It is wrong to attack the majority of Australians for this belief and brand them as intolerant for supporting the most Australian of values."
Critics have also complained about the politicising of the NRL Grand Final, which features American rapper Macklemore singing his paean to marriage equality, Same Love.
US rapper Macklemore will perform his gay anthem
It comes as the US star also announced he'd donate all of the Australian earnings from the song - which shot to number one on the iTunes chart - to the 'Yes' campaign.
The ad is permitted to air after 7.30pm on Sunday.
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