Digital change brings in new customers
LOCAL small businesses might be embracing the digital revolution by getting online but they're missing the mark when it comes to targeting customers on the go.
The Sensis eBusiness report on small and medium enterprises (SMEs) across Australia found just 56% of regional SMEs have a website.
The report also found locals support those firms that go online, with 83% of SMEs selling to local customers more so than the 22% who sell internationally.
Coffs Harbour Landscape Centre is one local business embracing digital, with a strong web-based offering that includes information about its products and specials to entice customers.
Director Barry Folpp said the business had moved online to ensure it was remaining competitive and bringing new faces through the door.
"Being a local business, a lot of our custom comes from word-of-mouth. But being online is contributing a lot to the business - about 15% of new customers hear about us online," Mr Folpp said.
"We made the website and started investing in the online space about three years ago and since then it's come into its own. Within six months of investing we saw customer growth, and in the past year it's performed exceptionally.
"We also use the website to promote our specials. When something goes up on the site, we tend to sell three times as much of it, which is fantastic."
In recognition of its commitment to digital, this month Coffs Harbour Landscape Centre will gain valuable exposure as the star of the new Yellow Pages® Backing Local Business campaign, which will showcase the firm in local television ads over six weeks.