New plastic surgery installs 'internal bra' under the skin

A NEW form of plastic surgery promises to deliver "firm, young-looking breasts that keep their shape over time" by implanting bra-shaped 'silicone slings' underneath the skin.

The procedure - which has been approved in the EU but is currently under review in the US - takes 45 minutes, with surgeons inserting silicon cups underneath the breast tissue and anchoring them to the bones of the rib cage with titanium screws.

Orbix Medical, the company that developed the technology, says that it offers an alternative to breast reduction surgeries with "minimal scarring" but can also replace the 'unsustainable' results offered by traditional breast-lifts.

The first clinical trials were carried out in Belgium in 2009 and over 50 procedures have since been performed throughout Europe, with the 'internal bra' gaining its CE mark certifying it for sale in Europe.

The Sun reports that in the UK the procedure might become free to NHS patients who are scheduled for breast reductions or who are suffering from breast cancer. When performed at London's Guy's and St Thomas' Hospital the operation cost $NZ11,780 - approximately $2,000 more expensive than traditional breast implants.

>> Read more on the NZ Herald


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