New Pioneer Motors general manager Tim Callinan says it’s business as usual for their dealership.
New Pioneer Motors general manager Tim Callinan says it’s business as usual for their dealership. Lee Constable

Holden dealer says it’s business as usual in Mackay

WHILE Holden has announced it will cease manufacturing in Australia by 2017, New Pioneer Motors say it's business as usual in Mackay.

General manager Tim Callinan said he did not believe the decision would affect business in Mackay.

"It's disappointing that manufacturing is ceasing in Australia," Mr Callinan said.

"But the unfortunate reality is vehicles are far more expensive to be built in Australia.

"Holden is still a very strong brand."

Holden's two plants in Victoria and South Australia will be emptied within four years - at a cost of 2900 jobs - with the Holden brand surviving only as a sales outfit.

This follows Ford's announcement earlier this year that they would leave Australia in 2016.

Mr Callinan said the decision wouldn't mean Holden would cease producing large passenger cars like their iconic Commodore post 2017.

"We just won't have one built here," he said.

Mr Callinan said over the past few years brand loyalty in Australia had been fickle.

"The Australian-made brand loyalty isn't what it has been," he said.

"The important thing to acknowledge is that New Pioneer Motors is a locally owned and operated business and has been for the last 25 years and will continue to be so."

Mr Callinan believes people will still want to buy Holdens even when they are no longer made in Australia.

"We don't envisage it will have a massive negative affect on our business," he said.

"I do envisage it will have a massive negative affect on the Australian economy as a whole.

"But the reality of the current motor vehicle climate is the vast majority of vehicles are built overseas."

Toyota now faces the same challenges as Holden and Ford as the last car maker left in Australia.

Are you disappointed Holden won't be manufactured in Australia after 2017?

This poll ended on 16 December 2013.

Current Results

Yes

55%

No

20%

I'm not bothered either way

23%

This is not a scientific poll. The results reflect only the opinions of those who chose to participate.


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