Heritage Bank threatens ALP over election slogan

HERITAGE Bank lawyers have reportedly warned the ALP that its slogan is causing "great concern" for the bank's clients.

Only hours after Heritage Bank CEO Peter Lock spoke to The Chronicle about a light-hearted story regarding a connection the bank's slogan and the ALP's election campaign, it has been revealed the bank's lawyers have threatened legal action.

State media reports that opposition leader Bill Shorten has been accused of breaching consumer laws by using the bank's "people first" trademark.

PEOPLE FIRST: Heritage Bank CEO Peter Lock (left) and corporate communications manager Andrew Fox with the ALP campaign sign and bank logo which are causing concern.
PEOPLE FIRST: Heritage Bank CEO Peter Lock (left) and corporate communications manager Andrew Fox with the ALP campaign sign and bank logo which are causing concern. Kevin Farmer

Lawyers have reportedly threatened to begin court proceedings as soon as 4pm today if the ALP doesn't cease using the slogan "we'll put people first".

The reports say Labor has rejected the demands and pointed out links between the bank and the Liberal National Party.

Letters between lawyers reportedly warn the ALP's slogan is causing "great concern" for the bank's clients because customers could think the bank "is affiliated with or has approved or endorsed your party".

The bank's headquarters are in Toowoomba.


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