Explorer Jean-Michel Cousteau to sell Great Barrier Reef

Australia's Great Barrier Reef is one of the major drivers of international visitors.
Australia's Great Barrier Reef is one of the major drivers of international visitors. Darren Jew

EXPLORER and environmentalist Jean-Michel Cousteau will front a new tourism marketing campaign encouraging North American families to follow in his footsteps and explore the Great Barrier Reef.

Tourism Minister Jann Stuckey said on Monday the state had secured an exclusive opportunity to partner with Stella Travel Services and Jean-Michel Cousteau's Ocean Futures Society.

"Jean-Michel Cousteau, eldest son of Jacques Cousteau, is an explorer, environmentalist, educator and film producer who has explored the world's oceans for more than five decades," she said.

"The partnership, in conjunction with Tourism and Events Queensland, Tourism Tropical North Queensland and Air New Zealand, will see a series of Jean-Michel Cousteau endorsed Queensland itineraries promoted via Stella Travel Services in the United States."

Ms Stuckey said having Jean-Michel Cousteau endorse a range of special itineraries was a testament to Queensland's sustainable tourism practices and a unique opportunity to profile the Great Barrier Reef and state's holiday experiences.

Jean-Michel Cousteau said the collaborative relationship would inspire tourists to feel empowered to learn about the natural and cultural beauty of Queensland.

"We have to continue to look for creative ways to join forces with tourism and conservation in turning the tide, making a difference, expanding our efforts and protecting the quality of life on our blue planet," he said.

Topics:  environment great barrier reef

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