MICROSOFT has officially unveiled its new Xbox One S - a slim, robot white console which supports 4K Ultra HD for Blu-ray movies and Netflix content.
The console is 40% smaller, has its own power supply and will support high dynamic range (HDR) video games.
The device is expected to be in stores starting August but super keen fans will be able to pre-order from today.
Microsoft has also announced a price cut for its existing Xbox One, which will be $399 for the 500GB version and $499 for the 1TB console.
The new Xbox One S will come in 500GB, 1TB and limited edition 2TB versions in selected markets, including Australia.
Microsoft has also unveiled Project Scorpio - its most powerful console which promises 4K gaming and high fidelity virtual reality.
It is expect to be launched next year.
A new white Xbox wireless controller was also unveiled at the Xbox E3 2016 briefing.
With Bluetooth, it will also connect to Windows 10 PCs and tablets. It will be on sale in August with local pricing yet to be announced.
The gaming giant has also unveiled a new design lab which will allow fans to create their own official, one-of-a-kind Xbox Wireless Controllers with more than eight million color variations to customise the controller body, D-pad, thumbsticks, ABXY buttons and more.
Xbox Design Lab is open for orders now in the U.S., Canada and Puerto Rico through http://www.xbox.com/xboxdesignlab. Local availability and pricing to follow.
Microsoft says it is working to bring Xbox Live to all devices and networks - PC, console, virtual reality and mobile - "to create a unified experience where all gamers are welcomed, respected and supported".
The new Xbox Play Anywhere program lets gamers buy a game once and play it on both their Windows 10 PC and Xbox One console with shared progress, game saves and achievements.
Every new Microsoft Studios title shown at the Xbox E3 2016 Briefing will support Xbox Play Anywhere, with more titles on the way, Microsoft's Phil Spencer.
"Gamers have never had more choice in how and where they play," Spencer said.
"We are bringing our biggest games lineup ever to Xbox One and Windows 10, uniting gamers across networks on Xbox Live and expanding the Xbox One family of devices with the addition of Xbox One S and "Project Scorpio" to give gamers more choice in how and where they play.
"There's never been a better time to be an Xbox gamer."
Biggest lineup comes to Xbox One and Windows 10
• "ARK: SURVIVAL EVOLVED" (FIRST ON XBOX ONE AND WINDOWS 10). The wildly popular indie game from Studio Wildcard has sold over 1 million copies on Xbox One via Game Preview, and is soon coming to Windows 10.
• "BATTLEFIELD 1" (ELECTRONIC ARTS). EA Access beginning Oct. 13. Available worldwide on Xbox One and Windows PC on Oct. 21, 2016.
• "DEAD RISING 4" Available Holiday 2016 on Xbox One and Windows 10.
• "FINAL FANTASY XV" (SQUARE ENIX). Available worldwide for Xbox One on Sept. 30, 2016.
• "FORZA HORIZON 3" Race and explore the rugged wonder of Australia with your friends in over 350 of the world's greatest cars as you win millions of new fans and build the world's greatest automotive festival. Sept. 27, 2016.
• "GEARS OF WAR 4" Available worldwide as an Xbox Play Anywhere title on Oct. 11, 2016.
• "HALO WARS 2 Get ready to lead armies of Spartans and other Halo fighting forces like Warthogs, Scorpions and exciting new units in a brutal war against a terrifying new enemy, The Banished. Available worldwide as an Xbox Play Anywhere title on Feb. 21, 2017.
• "MINECRAFT" (REALMS AND ADD-ONS). Mojang and Microsoft showcased cross-device multiplayer between iOS, Android, Samsung Gear VR and Windows 10 devices, made possible with Monday's launch of the "Friendly Update" for "Minecraft: Windows 10 Edition" Beta and "Minecraft: Pocket Edition."
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