Disney pulls costume for cultural appropriation

DISNEY has taken a costume off shelves after deeming it cultural appropriation, the Daily Mail reports.

The child's costume is based on the character Maoi from the upcoming Disney film, Moana. In the film, Maoi, voiced by Dwayne Johnson, is a demigod who teams up with the young girl Moana on a dangerous quest to save her island.

Disney had originally been applauded for its representation of women and Polynesian culture until the costume came out, with some labelling it 'brownface'.

The costume included brown fabric to mimic the character's skin colour, with fake tattoos spread all over it. 

The feedback was instant, with some taking to Twitter to explain their position: "Our brown skin is NOT a costume," wrote one person.

"Some Islander tattoos are sacred, this costume is literally mocking our traditions," another wrote. 

Disney apologised for the mistake, saying it will no longer be selling the costume.

"The team behind 'Moana' has taken great care to respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some," Disney said in a statement.

"We sincerely apologise and are pulling the costume from our website and stores."

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