Consumer pinch means more for less

Cable Beach, WA.
Cable Beach, WA. Contributed

THE Aussie dollar might be at an all-time low but according to a recent consumer poll released by, the average Australian family is struggling to afford a holiday.

An end of financial year poll released by earlier this week revealed 24% of Australian’s had not holidayed in the last two years due to budget constraints, two thirds of these respondent’s young families.

Managing director of, John Feenaghty said hoteliers were conscious of a tough consumer market and were pulling out all stops to keep up with competitors.

“Accommodation providers are offering substantial rate reductions and value add inclusions in order to entice business from consumers feeling the pinch,” he said.

The competitive market has been a driving force behind the marketing strategies of many tourism operators Australia, a direction shared by general manager of Spicers Balfour in Brisbane, Matt Simpson.

“As a new hotel in the market, we have definitely employed marketing tactics around pricing in the last twelve months to ensure we remain competitive with other aggressive players” he said.

“Consumers love the value add when it comes to booking accommodation, luxury for less is a sought after deal in today’s market,” he said.

Director of Public Health Innovation at Melbourne’s Deakin University, Professor Richard Osborne said holidays are very important for workers, as it allows them to refresh and return to work stronger.

“It is important that employers encourage employees to take holidays and promote a strong and vibrant life outside work. A jaded, tired employee is potentially a dangerous one - overtiredness is a real safety issue” he said.

“Not only does a weekend, week or month away get you out of your usual surroundings, it is also a great way to realign your personal compass towards optimal mental and physical health.”

What we really want is to offer people affordable, luxurious accommodation at a price that won’t add more stress to their lives. A weekend away can work wonders on your stress levels, especially in the lavish accommodation we are offering,” Feenaghty said.

Topics:  holiday travel travelling

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