Conrad unveils new brand campaign

"Noodle Shop," showing two Conrad guests enjoying the local fare in a Hong Kong market. Supplied

IN honor of its 25th anniversary, Conrad Hotels & Resorts is celebrating its impressive milestone by debuting an entirely refreshed global marketing campaign.

Taking a page from the fashion world, the brand and its creative agency, Young & Rubicam (Y&R), have created a breakthrough campaign that captures the individuality of its guests.

To bring the concept to life, Conrad enlisted famed fashion photographer Anders Overgaard to tell the brand story through highly-styled images. Overgaard, who is known for his work in Harper’s Bazaar, Vanity Fair, Vogue, GQ and Interview, used his unique voice to showcase the beauty, local culture and sophistication that Conrad Hotels & Resorts offers to travelers around the globe.

“Conrad Hotels & Resorts is uniquely positioned to offer our guests a world of style, service, and connection,” said John Vanderslice, global head of luxury and lifestyle brands for Hilton Worldwide.

“With 25 years of experience in creating ‘Smart Luxury’ for our global guests, Conrad is capitalizing on the strength and vitality of its silver anniversary by debuting a totally refreshed brand campaign.”

“This exciting new campaign captures the uniqueness and sophistication of the brand – and the guests who stay there,” said Laurie Wooden, vice president of luxury brand management for Hilton Worldwide.

“With Conrad Hotels & Resorts doubling the size of its existing portfolio in the next four years in key cities and resort destinations, this global campaign aptly supports the extraordinary growth of the brand.”

Hitting newsstands in September publications, the new brand print advertisements bring to life the energy and humanity of the tagline, "The Luxury of Being Yourself."

Images of stylish, global travelers enjoying “being themselves” in and around Conrad Hotels & Resorts worldwide communicate the smart, modern luxury that Conrad is all about. 

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