Coles’ big plan to take on its rival
IT WAS only a matter of time but supermarket giant Coles has finally decided to super-size its products, rivalling bulk-buying giant Costco.
Costco, the US supermarket, buys in bulk at discounted rates and in turn sells the products back to customers at a massive discount.
From today, Coles will offer bulk-sized products in an effort to rival Costco.
By buying in bulk, Coles customers can save up to 60 per cent on some products.
More than 25 popular Coles products will be offered in value-sized packs from cereals, to baking products and special treats.
The larger product range, including pasta, cereals, cous-cous and breadcrumbs, will be available in stores from today.
Coles CEO Greg Davis warned stocks may vary from store to store and to shop early to avoid disappointment.
"We know our customers look for value when stocking up on pantry staples and offering some of our popular products in bulk is one way we are helping our customers save time and manage the family budget," Mr Davis said.
"A great example is the Barilla 5kg bag of spaghetti, which is enough to make 40 main course-sized bowls of pasta and last the average family for a couple of months, or even feed the whole extended family at a celebration."
Cheltenham mum Simone Piccone said buying groceries in bulk saves her money not just at the checkout but also through the week.
"As a busy mum of twins I buy a lot in bulk, not only to save time, but to get better value," she said. "We also entertain a lot so I like to make sure my pantry is stocked with healthy meal options."
In a bid to stay competitive, rival supermarket Woolworths has announced a 24-hour online sale to retain its customers.
It is selling more than 1000 products at discounted prices.
The sale comes after the success of Woolworths' recent frozen food sale, where the supermarket slashed the cost of its frozen food aisle by 50 per cent.
The online sale will run until 11.59pm on Wednesday, May 15.
BULK OFFERINGS INCLUDE:
Barilla pasta, usually $1.95 for 500g, available in a 5kg bag for $14 (savings 28 per cent)
Panko Breadcrumbs, usually $2.70 for 200g, available in a 1kg box for $5 (saving 63 per cent)
San Remo Cous Cous, usually $2.80 for 500g, available in a 2kg pack for $6 (saving 46 per cent)
Kewpie Mayonnaise, usually $4.90 for 300g, available in a 1kg bottle for $9 (saving 49 per cent)