CHOICE welcomes ACCC probe into fake online reviews

CONSUMER group CHOICE welcomes the ACCC's investigation into online reviews and endorsements.

CHOICE found last year that 20 bogus reviews can be purchased for as little as $31 and 5000 followers can be tacked on for just $75.

"With many consumers relying on user reviews to help inform their purchasing decisions, it's concerning to think that as many as 15% of all online reviews are fake," CHOICE spokesman Tom Godfrey said.

He said there had been "staggering popularity" of user reviews, as consumers share and rate their experiences.

"Unfortunately, this has given rise to the practice of companies writing fake reviews to promote their own business," he said.

"Whether you are reading reviews on a hotel booking site, rating a ride-sharing service or following a celebrity on Instagram, you need to be able to trust what you're reading."


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