Choice runs Christmas ads warning of 'fake review' industry

Beata Becla

AN ADVERTISING campaign warns online shoppers to watch out for fake reviews of products sold on the internet. The consumer advocacy group Choice began the campaign this week. It warns shoppers to look out for fake reviews that try to "dupe" them into buying products.

The campaign highlights the way some big online businesses pay others to write false reviews of their products.

Choice spokesman Tom Godfrey said the campaign aimed to illustrate how easy it was for dodgy businesses to pay for fake reviews and social media followers.

He cited research by the Harvard Business School that showed up to 16% of online reviews on some websites were false and some cases had made it to Australia, where large businesses were caught posting negative reviews of their competitors' products.

The campaign has a "click-farm owner" in a satirical advertisement with the slogan "you pay it, we say it".

Topics:  choice christmas consumer affairs

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Motorfest roars into town

ROARING SUCCESS: Crowds at the Gatton Motorfest on Saturday March 17 2018

Gatton Motorfest served up plenty of thrills this weekend

No Harm done in Gary's switch to organic farming

STILL GOING STRONG: Gary Harm of Mt Whitestone Farms doubts he would still be able to work his family's land, purchased in 1930, if he didn't make the switch to organic farming methods twenty five years ago.

Gary Harm of Mt Whitestone Farms doubts he would still be farming.

Rhonda McLucas going coast to coast across the UK for a cure

ROCKY ROAD: Gatton Real Estate principal Rhonda McLucas undertook the West Highland Way walk in 2017.

Rhonda McLucas is taking on the Coast to Coast Walk for a cause.

Local Partners