Choice: Be aware of fake hotel reviews online

CHOICE is warning consumers to be on the lookout for fake hotel reviews this holiday season following a report that online user-generated content is the most-trusted source for reviews other than personal recommendations from friends.

The warning comes following reports this year the general manager of communications for Accor hotels in the Asia-Pacific region was caught posting more than 100 positive reviews on TripAdvisor for Accor hotels around the world.

Choice head of media Tom Godfrey said the boom in hotel review sites has given rise to the practice of 'astroturfing' or the writing of fake reviews by companies to promote their own accommodation.


Bushfire reported near Glen Esk

Bushfire reported near Glen Esk

People in the area may be affected by smoke

Newly planted trees stolen straight out of soil in parklands

Newly planted trees stolen straight out of soil in parklands

The group planted 35 trees for National Tree Day earlier this year.

UPDATE: Fire sweeps through estimated 3000 hectares

UPDATE: Fire sweeps through estimated 3000 hectares

The fire is still burning, now hitting an estimated 3000 hectares

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