News

Future of small bakeries in doubt because of bread glut

Old Fernvale Bakery owner Bill Rose.
Old Fernvale Bakery owner Bill Rose. File

A GLUT of low-price bread is putting the future of small businesses around the district in jeopardy - that's the warning from leading baker Bill Rose.

Mr Rose, who runs the popular Old Fernvale Bakery, said the recent war between Coles and Woolworths around the price of bread was likely to take its toll on local bakers.

"The use of bread as a 'loss leader' is not a new idea, retailers have been doing it since the 1960s," Mr Rose said.

"But it is threatening the future of 8000-10,000 small bakeries around the country, due to this price war between two major retailers."

Mr Rose also raised a question about an ingredient in the bread, which allows it to have a longer shelf life than more expensive bread.

"In the days after the campaign launch, our bread sales were down approximately 30% on normal," he said.

With up to 32 local staff employed in the business on any given day, Mr Rose said he was worried about the 'flow-on' effect if he was forced to reduce staff.

"It does jeopardise local jobs, and our ability to support community events," he said.

Mr Rose said losing local bakers would be devastating to the region.

He said customer support had been 'wonderful', and sales of his locally baked bread had returned to previously high levels, with "total sellouts" during the last week.

"Our staff are very proud to work here; they are all outstanding bakers, they are keen to see this business be successful and not fade away."

Mr Rose said while there were centralised associations for bakers at a state and national level, they were more focused on human resources' advice than providing support in the areas of marketing and industry promotion.

"It is a monstrous frustration that no centralised marketing exists for independent bakers," he said.

"They need to join together to establish buying power that allows them to tackle major retailers on a level playing field."

Topics:  bread coles fernvale old fernvale bakery woolworths


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Lions seek goods for charity auction

HELP: The Lions Club of Withcott Helidon is raising money to finish the Steve Jones Community Centre.

THE Withcott Helidon Lions club is gearing up for a charity auction.

Biscuits support local group

TASTY TREAT: Gatton Girl Guides Kaitlyn Friend, Michelle Prince, Jess Troutman and Madison Van Rompaey test out the biscuits they are selling to raise funds for their group.

The Gatton Girl Guides are once again busy selling their biscuits.

Brisbane Valley footballers set for nationals

PICKED: Brisbane Valley Soccer Club players Zac Heck, Lucas Wallwork, Sam Jaremenko and Aaron Schultz with coach John Wallwork.

They impressed at the QCSA State Titles earlier in the month.

Local Partners

Book review: Mia Freedman's book meets her critics head on

IF AUSTRALIA does have a tall poppy syndrome, Mia Freedman has most certainly been a victim.

Model Bella Hadid's see-through dress shocks in Cannes

US model Bella Hadid attends the Cinema Against AIDS amfAR gala 2017 held at the Hotel du Cap, Eden Roc in Cap d'Antibes, France, 25 May 2017.

It’s like she’s become addicted to shock value.

No room for morbid fans

Chris Cornell.

Fans want to stay in the hotel room where Chris Cornell died

Star Wars' 1977 Stormtrooper head banger confesses

A Stormtrooper is responsible for the biggest blunder in a Star Wars movie. Picture: Supplied

Man in most famous blooper in Star Wars history breaks silence

Lyn's knock-out show gets her to next round on The Voice

ONWARDS AND UPWARDS: Lyn Bowtell is through to the battle rounds on The Voice.

'It was bitter sweet to win like that'

Report reveals progress on $319m airport upgrade

Aerials of the Sunshine Coast.Jetstar plane in front of the Susnhine Coast terminal, Sunshine Coast Airport.

Over two dozen government approvals needed for airport expansion

Lost dough leaves sour taste after company collapse

Kathleen and John Mahoney from Sugar and Spice Bakery were stung after the collapse of Cantro Pty Ltd and are still owed money.

Supermarket operator collapse leaves sour taste for bakery

Open for inspection homes May 25-31

Check out this weekend's homes open for inspection

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

Ready to SELL your property?

Post Your Ad Here!