BOB Marley fans will soon be able to buy cannabis products endorsed by the reggae musician, after his family struck a deal with a US private equity firm to create a global "Marley Natural" marijuana brand.
More than three decades after the death of the Jamaican superstar, Privateer Holdings is hoping to crack the cannabis market with a new line of modern consumer products "rooted in the life and legacy" of Bob Marley.
Marley Natural products, which will go on sale next year in countries and jurisdictions where they are legal, and will include Jamaican cannabis strains, cannabis- and hemp-infused creams and lip balms as well as accessories inspired by Marley. The cannabis will be sold as "loose packed" buds, oils or concentrate, so that consumers will have to roll their own joints.
The Marley family had previously licensed a number of products using his image, including Marley Coffee and House of Marley headphones, but this marks their first move into the cannabis market.
According to Bob Marley's daughter, Cedella Marley, the deal will serve to promote and honour her father's legacy in an "authentic way".
Possible markets where recreational use of cannabis has been legalised include the states of Washington and Colorado in the US. Other countries to have decriminalised cannabis use include the Netherlands, Uruguay, Canada, Spain and Israel.
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