THE Chronicle has put Hervey Bay on the map for millions of GPS users in the greatest branding exercise for our region since Captain James Cook discovered the turquoise sweep of our coast in 1770.
Navman predicts 250,000 people will update their maps.
A percentage of the one million-odd visitors that swarm to the area annually and come overland have struggled to find the place using current model Navman GPS units.
Raw data from the Australian Bureau of Statistics pinpoints Hervey Bay as the fastest growing region in Australia, a factor that made change imperative.
These factors have proved to be irresistible to the boffins at Navman whose mapping decisions can condemn a location to obscurity or place it in the spotlight.
“This is part of NAVTEQ’s continual mission to keep the map fresh,” Navman spokeswoman Georgina Policarpou said yesterday.
“With the current upgrade, NAVTEQ’s summer map release will rename this area to better align with local terminology, allowing users to search for Hervey Bay as a suburb.”
Now, thanks to pressure from the Chronicle, Navman has pledged to incorporate the name Hervey Bay as a city into the hardware of the next generation of Navman GPS units.
Following a recent article identifying Navman’s snubbing of Hervey Bay, the GPS giant has now promised that Hervey Bay will be embedded into the hardware for search options by the end of the year.
The move also makes sense for Navman on a marketing level as it brings its product into line with other popular brands such as Tom Tom and Garman that already permit consumers to search directly for Hervey Bay as a location.
Update your news preferences and get the latest news delivered to your inbox.