APN now offering small businesses their own website

SMALL business owners will all tell you that the key to success is hard work and forward planning.

Winning business by just providing friendly attentive service remains important, but unfortunately good guys sometimes finish last.

For a business to survive you now have to maximise every opportunity that is available to you.

Business owners often think that creating a website is a "nice option", that it's more of a luxury item instead of an important part of their business operation.

Often small business owners believe that creating a website is costly and complicated and therefore put it on the list to do another day.

But as the small business world is changing rapidly, more and more people are entering this area and competition is becoming tougher.

Ensuring that you have a custom-designed website can create a competitive advantage. It is one of the best ways to move your business forward and create revenue.

Many customers now go online first to find what they want, simply typing into a search engine such things as "buy a lounge Sunshine Coast".

If they know you company's name and you fail to show up on their search it can create a negative perception and more importantly it may mean they don't purchase from you.

Many small businesses avoid setting up their own websites because it is all too hard and they are concerned about managing the site and the possible high costs involved.

Now media experts, APN has moved to set up an affordable hassle free service to produce websites for small business owners.

The new service will provide clients with the choice of three website products, from a basic entry level website with limited functionality to an enhanced offering with ecommerce functionality.

The website products include:

  1. Business starter website - a quick website for small business owners that are probably not at the stage to fully implement online marketing strategies (those that work from home, single owner/operators, etc.).
  2. Business essentials website - the Business Essentials website is for businesses that require a site that is optimised for sales lead conversions.
  3. Business essentials plus website - the Business Essentials Plus website is for businesses that would like to sell digital or physical products online.

If you want to hear more about this new APN service please contact Jeff McColl, phone 1300 557 917, jeff.mccoll@apn.com.au


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