PASSENGERS flying for business are looking for maximum seat comfort and Wi-Fi but they couldn’t care less about in-flight comfort kits.
A new online poll released by Australian business travel specialist Corporate Traveller revealed that when it came to air travel, seat comfort and access to Wi-fi were the two most important in-flight amenities.
In-flight comfort kits along with onboard reading materials were the least important products offered by airlines according to the study.
A total of 282 people took part in Corporate Traveller’s poll that asked respondents ‘which in-flight item is most important to you when travelling for business?’.
Participants were given eight options to choose from including access to Wi-Fi, entertainment, food and beverage service, friendly cabin crew, cabin seat comfort, comfort kits, luggage allowance and reading materials.
The poll results indicated that seat comfort, which scored 51 per cent of the votes, was the most important aspect for business travellers.
Travellers scored the following amenities as follows:
- Cabin seat comfort 51 per cent or 143 votes
- Access to Wi-Fi 22 per cent or 61 votes
- Food and beverage services 9 per cent or 25 votes
- In-flight entertainment standards 6 per cent or 17 votes
- Friendly cabin crew 5 per cent or 16 votes
- Luggage allowance 4 per cent or 10 votes
- Reading materials 2 per cent or 7 votes
- In-flight comfort kits 1 per cent or 3 votes
Corporate Traveller national marketing manager Chris Preston said the results indicated that air travel for corporate customers was about getting from A to B quickly, comfortably and with amenities that helped them get on with their tasks as soon as they touched down.
“Our business travellers have rated most highly the three items that are going to help them focus on their core tasks as soon as they land,” Chris said. “If they need to catch up on sleep to arrive fresh, they want a comfortable seat, if they’re keen to work while they’re in the air, access to Wi-Fi is a priority and if they need to refuel they’ll want a quality meal.
“If a business traveller arrives at their destination hungry, tired and sporting a stiff neck are they really going to be in peak shape to perform? Businesses should consider the type of airfare their travellers are booking if these kinds of issues are affecting the overall value and outcome of staff travel. Buying the right type of airfare for each trip is an important strategy for organisations seeking maximum return on investment for their spend on business travel.”
Mr Preston said the fact that seat comfort scored just over half of the votes, showed that seat design including leg room, arm and neck rest position and how far the seat tilted back remained top of mind for many travellers.
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