REALITY TV loves and often needs a villain.
But all too often it seems love and the good, old-fashioned monogamous relationship are the victims.
Nothing is sacred on reality TV at the moment, with The Bachelor Blake Garvey rekindling his romance with second runner-up Louise Pillidge and evicted Big Brother housemate Lawson Reeves finally facing the music for his month-long cheating scandal with fellow housemate Cat Law.
Reeves hopes to launch a career in acting or radio off the back of the show, but who wants to be known for being Big Brother's "love rat"?
Kim Kardashian West managed to launch her career with a sex tape so perhaps Lawson can make the best of a bad situation.
But he's only Big Brother's most recent cheater. Last year's housemate Tully Smyth said she struggled to readjust to normal life after facing public backlash for cheating on her girlfriend with Anthony Drew.
And if their short-lived relationship is anything to go by, Lawson and Cat (or "Clawson as they've been dubbed on social media) had better enjoy that holiday in Bali they're planning before it all comes undone.
I say there are only two ways to go into the pressure cooker environment of a reality TV show like Big Brother: as a happy-to-mingle single or someone in a truly committed relationship who can handle three months of abstinence.
If you cheat on TV there's no denying it and it's near impossible to put a positive spin on the situation.
Reality TV cheaters and bullies generate plenty of attention at the time, but they are often doomed to months and possibly years of social media trolling after the cameras have stopped rolling.
I can't see how 15 minutes of fame, or even a cash prize, is really worth losing your respectability or privacy.
But then again, that's why I'm on this side of the screen.
Update your news preferences and get the latest news delivered to your inbox.