News

Future of small bakeries in doubt because of bread glut

Old Fernvale Bakery owner Bill Rose.
Old Fernvale Bakery owner Bill Rose. File

A GLUT of low-price bread is putting the future of small businesses around the district in jeopardy - that's the warning from leading baker Bill Rose.

Mr Rose, who runs the popular Old Fernvale Bakery, said the recent war between Coles and Woolworths around the price of bread was likely to take its toll on local bakers.

"The use of bread as a 'loss leader' is not a new idea, retailers have been doing it since the 1960s," Mr Rose said.

"But it is threatening the future of 8000-10,000 small bakeries around the country, due to this price war between two major retailers."

Mr Rose also raised a question about an ingredient in the bread, which allows it to have a longer shelf life than more expensive bread.

"In the days after the campaign launch, our bread sales were down approximately 30% on normal," he said.

With up to 32 local staff employed in the business on any given day, Mr Rose said he was worried about the 'flow-on' effect if he was forced to reduce staff.

"It does jeopardise local jobs, and our ability to support community events," he said.

Mr Rose said losing local bakers would be devastating to the region.

He said customer support had been 'wonderful', and sales of his locally baked bread had returned to previously high levels, with "total sellouts" during the last week.

"Our staff are very proud to work here; they are all outstanding bakers, they are keen to see this business be successful and not fade away."

Mr Rose said while there were centralised associations for bakers at a state and national level, they were more focused on human resources' advice than providing support in the areas of marketing and industry promotion.

"It is a monstrous frustration that no centralised marketing exists for independent bakers," he said.

"They need to join together to establish buying power that allows them to tackle major retailers on a level playing field."

Topics:  bread, coles, fernvale, old fernvale bakery, woolworths


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Mounted archery to hit targets

READY, AIM, FIRE: Hayley Larrykin riding bareback bridleless archery.

Mounted archery on the rise.

All new heights in Colombia

PEDAL POWER: Narelle Falkenhagen travelled to Medellin, Colombia, in late May to compete in the 2016 UCI BMX World Championships. Photo: Ricardo Salazar

Narelle Falkenhagen competed in her third UCI BMX world championship

Police provide helping hand at Lockyer District High School

TOP COP: Lockyer District High School students Haidyn Thode and Kaitlyn Friend with Senior Constable Carlene Groube and principal Darren Cook.

Lockyer District High School welcome their new police officer.

Latest deals and offers

Where to vote for Wright and Blair divisions

Where to vote in the Wright and Blair divisions.

Mounted archery to hit targets

READY, AIM, FIRE: Hayley Larrykin riding bareback bridleless archery.

Mounted archery on the rise.

All new heights in Colombia

PEDAL POWER: Narelle Falkenhagen travelled to Medellin, Colombia, in late May to compete in the 2016 UCI BMX World Championships. Photo: Ricardo Salazar

Narelle Falkenhagen competed in her third UCI BMX world championship

Police provide helping hand at Lockyer District High School

TOP COP: Lockyer District High School students Haidyn Thode and Kaitlyn Friend with Senior Constable Carlene Groube and principal Darren Cook.

Lockyer District High School welcome their new police officer.

Katie’s closer to her Ekka dream role

DREAM: Lowood Show Girl Katie Whitfield.

Katie Whitfield named Lowood Show Girl.

Caitlyn Shadbolt, Sara Storer join Gympie Muster bill

Caitlyn Shadbolt performs at CMC Rocks in March 2016.

AWARD-winning singers star in third line-up announcement.

Clive Palmer to re-open refinery

Clive Palmer on ABC radio.

Clive Palmer talks about his achievements, election chances and re-opening the...

Dash Cam of Slip in Snow

Even light snow can be hazardous.

Dash cam shows how easy it is to lose control in even light snow.

Chaos outside Istanbul Airport

Turkish police block the road after an suicide bomb attack at Ataturk Airport in Istanbul, Turkey, 28 June 2016. At least 10 people were killed in two separate explosions that hit Ataturk Airport.

Distress as cars escape Istanbul airport after bombing.

Burnett Heads housing development approved

COUNCIL APPROVED: A Burnett Heads housing development has been approved by Bundaberg Regional Council. Photo Contributed

Councillors approved the development seven votes to four

Three bedroom, 1100sqm block: Is this Qld's cheapest home?

BARGAIN BUY: Is this North Bundaberg property the cheapest home in Queensland?

Becoming a real estate mogul is all about risk and reward